Creating a Problem

No!
This simply will not do.
It is completely and utterly unaceptable
Unacceptable
That there is no problem here
Please fuck something up immediately
Now!

Life should be difficult
Everything should be difficult
Nothing should be easy
Everything should be hard
otherwise

How can we justify our existence?

————————————-
“When PR firms are not fending off a real crisis, they help their clients practice for the ones that haven’t happened yet.” ( Rampton & Stauber, 2001, p. 116)

Reference:
Rampton S. & Stauber, J. (2001). Trust Us, We’re Experts!. New York, NY: Tarcher/Putnam.

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